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A Knowledge-Based System for Advertising Design

Burke, Raymond R.; Rangaswamy, Arvind; Wind, Jerry; … - In: Marketing Science 9 (1990) 3, pp. 212-229

problem-solving knowledge is incomplete. One such problem in marketing is advertising design. In this paper, we describe the … with the formulation of advertising objectives, copy strategy, and the selection of communication approaches. The paper … conclude by noting several avenues for the future development of advertising expert systems. …

Persistent link: https://www.econbiz.de/10008787787

How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: EconStor Open Access Articles (2013), pp. 34-41

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Persistent link: https://www.econbiz.de/10010981045

Optimierung von Warteschlangensystemen in Call Centern auf Basis von Kennzahlenapproximation

Köller, Frank; Breitner, Prof. Dr. Michael H. - Institut für Wirtschaftsinformatik, … - 2005

In diesem Aufsatz wird der Fragestellung nachgegangen, ob neuronale Netze in der Lage sind Kennzahlen für Warteschlangensysteme zu approximieren. Da für die meisten in der Praxis vorkommenden Warteschlangenprobleme keine exakten, expliziten Lösungen für die Warteschlangenkennzahlen...

Persistent link: https://www.econbiz.de/10005081101

Expertensysteme und Beschäftigung : gibt es derzeit erkennbare Auswirkungen von Systemen Künstlicher Intelligenz auf Beschäftigung und Berufe?

Dostal, Werner - In: Mitteilungen aus der Arbeitsmarkt- und Berufsforschung 26 (1993) 1, pp. 63-76

In dem Beitrag wird auf der Basis vorliegender Informationen und Daten festgestellt, daß die Beschäftigungseffekte von Expertensystemen bisher nur marginal sind. Folgende Aussagen werden getroffen: - Systeme der Künstlichen Intelligenz treten immer vermischt mit Produkten und Problemlösungen...

Persistent link: https://www.econbiz.de/10005533573

Expertensysteme und Beschäftigung : gibt es derzeit erkennbare Auswirkungen von Systemen Künstlicher Intelligenz auf Beschäftigung und Berufe?

Dostal, Werner - In: Mitteilungen aus der Arbeitsmarkt- und Berufsforschung 26 (1993) 1, pp. 63-76

Persistent link: https://www.econbiz.de/10010733432

Proceedings of the 11th European Agent Systems Summer School Student Session

Balke, Tina; Villata, Serena; Villatoro, Daniel - Rechts- und Wirtschaftswissenschaftliche Facultät, … - 2009

This volume contains the papers presented at the Student Session of the 11th European Agent Systems Summer School (EASSS) held on 2nd of September 2009 at Educatorio della Providenza, Turin, Italy. The Student Session, organised by students, is designed to encourage student interaction and...

Persistent link: https://www.econbiz.de/10009370637

Proceedings of the 12th European Agent Systems Summer School Student Session

Balke, Tina; Yaich, Reda - Rechts- und Wirtschaftswissenschaftliche Facultät, … - 2010

This volume contains the papers presented at the Student Session of the 12th European Agent Systems Summer School (EASSS) held on 25th of August 2010 at Ecole Nationale Superieure des Mines de Saint-Etienne, France. The Student Session, organised by students, is designed to encourage student...

Persistent link: https://www.econbiz.de/10009370646

Soil Water Simulation and Predication Using Stochastic Models Based on LS-SVM for Red Soil Region of China

Deng, Jianqiang; Chen, Xiaomin; Du, Zhenjie; Zhang, Yong - In: Water Resources Management 25 (2011) 11, pp. 2823-2836

The seasonal drought and the low available soil moisture affect the agricultural production in red soil region, China. Therefore, it is necessary to simulate and predict the dynamic changes of soil water in the field. Presently, dynamic model has been applied to obtain the soil water...

Persistent link: https://www.econbiz.de/10010997624

Tinto Versus Odiel: Two A.M.D. Polluted Rivers and an Unresolved Issue. An Artificial Intelligence Approach

Grande, J.; Aroba, J.; Andújar, J.; Gómez, T.; Torre, M. - In: Water Resources Management 25 (2011) 14, pp. 3575-3594

The Iberian Pyrite Belt (SW Spain) is a highly relevant source of Acid Mine Drainage contamination on a global scale. Although the Tinto and Odiel Rivers, which cross the Iberian Pyrite Belt, have been widely studied by various authors, an issue is still pending: the study of the metal load...

Persistent link: https://www.econbiz.de/10010997777

Machine Learning Techniques for Downscaling SMOS Satellite Soil Moisture Using MODIS Land Surface Temperature for Hydrological Application

Srivastava, Prashant; Han, Dawei; Ramirez, Miguel; … - In: Water Resources Management 27 (2013) 8, pp. 3127-3144

Many hydrologic phenomena and applications such as drought, flood, irrigation management and scheduling needs high resolution satellite soil moisture data at a local/regional scale. Downscaling is a very important process to convert a coarse domain satellite data to a finer spatial resolution....

Persistent link: https://www.econbiz.de/10010997796

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