A Knowledge-Based System for Advertising Design
Year of publication: |
1990
|
---|---|
Authors: | Burke, Raymond R. ; Rangaswamy, Arvind ; Wind, Jerry ; Eliashberg, Jehoshua |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 9.1990, 3, p. 212-229
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | artificial intelligence | expert systems | advertising | creativity |
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