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Brewing the Recipe for Beer Brand Equity
Porral, Cristina Calvo; Bourgault, Normand; Dopico, … - In: European Research Studies Journal XVI (2013) 2, pp. 82-97
all the dimensions analyzed, namely brand awareness, perceived quality and loyalty; while we found empirical support for …
Persistent link: https://www.econbiz.de/10010934430
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Determinants of Brand Equity and Its Causes & Consequences
Shahzad, Khan - In: Economic Analysis 45 (2012), pp. 60-66
The word brand equity is known to every marketer and they wish that they have positive brand equity for their brands. The question arises why customers will play extra amount for one particular product? There are many variables which create brand equity. These variables include Brand awareness,...
Persistent link: https://www.econbiz.de/10010635736
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The concept of brand equity - A comparative approach
Moisescu, Ovidiu Ioan - Volkswirtschaftliche Fakultät, … - 2005
In the last years, the concept of brand equity has received a great deal of attention and still there is no general accepted point of view concerning the subject. This paper tries to emphasize, in a comparative manner, two of the most popular perspectives and approaches regarding the concept,...
Persistent link: https://www.econbiz.de/10009151571
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Impact of distribution intensity on perceived quality, brand awareness and brand loyality - structural model
Anić, Ivan-Damir; Rajh, Edo - In: Tržište/Market 20 (2008) 2, pp. 133-147
The purpose of this empirical study was to determine the impacts of distribution intensity on perceived quality and … brand awareness, and to analyze the effects of perceived quality and brand awareness on brand loyalty. A structural equation … perceived quality and brand awareness. Moreover, perceived quality and brand awareness were shown to be significant and positive …
Persistent link: https://www.econbiz.de/10011007015
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The consumer-based brand equity inventory: scale construct and validation
Schivinski, Bruno; D¹browski, Dariusz Dabrowski - Wydział Zarządzania i Ekonomii, Politechnika Gdańska - 2014
this study as a four-dimensional model consisting of brand awareness, brand association, perceived quality, and brand …
Persistent link: https://www.econbiz.de/10010777756
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The Effect of Consumer-Based Brand Equity on Personel Computer Purchase Intention: A Study in Antakya
Ural, Tulin; Pek, H. Gül - In: Anadolu University Journal of Social Sciences 12 (2012) 3, pp. 11-26
factors which affect to consumer-based brand equity. In this study, the relationships among brand awareness, perceived quality … among consumer-based brand equity in the personal computer sector and brand awareness, perceived quality, brand image, brand …
Persistent link: https://www.econbiz.de/10010583557
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Brand Policy and Brand Equity
Brondoni, Silvio M. - In: Symphonya. Emerging Issues in Management (2001) 1 Brand Equity
A brand represents the awareness and the image that a product has managed with a segment of customers. In business terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular product. The specific existing relationship between a brand...
Persistent link: https://www.econbiz.de/10010908254
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Drivers of Value In The Beer Market: Comparing an Imported And A National Brand
Calvo-Porral, Cristina; Montes-Solla, Paulino - In: European Research Studies Journal XVI (2013) 3, pp. 19-46
The European brewing industry is a main economic sector and a major activity in the agro food area. While the majority of the product consumption is domestic, imported beer has also increased remarkably in the recent years. This study raises two objectives; firstly to obtain an approximation of...
Persistent link: https://www.econbiz.de/10010938800
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A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan
Subhani, Muhammad Imtiaz; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2011
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand...
Persistent link: https://www.econbiz.de/10009372498
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THE PROVINCIALISM OF GLOBAL BRANDS AN EMPIRICAL ANALYSIS OF BRAND EQUITY DIFFERENCES IN MEXICO AND GERMANY
Cleff, Thomas; Fischer, Lena; Walter, Nadine - In: Interdisciplinary Management Research 6 (2010), pp. 776-800
brand image attributes. Key influencing factors on the different brand image perceptions are perceived quality, satisfaction …
Persistent link: https://www.econbiz.de/10010633366