Sponsorship relationships generally are entered into by sponsors seeking brand-related benefits through association …

Over the past thirty years, sponsorship has evolved from a small-scale activity in a limited number of developed … countries to a major global industry. Since 1980, sponsorship has been considered an important communication tool and its use in … marketing strategies has become very frequently. Nowadays, sponsorship is used to drive sales as well as to develop brand image …

of bills they co-sponsor each legislative cycle. But we have little understanding of what motivates bill co-sponsorship … activity. It seems unlikely that prospective campaign contributors to a specific legislator reward his/her bill co-sponsorship … Representatives on campaign contributions received by those individuals over the time period 2000-2008. Bill co-sponsorship has a …

Corporate sponsorship is now commonplace across the college athletic landscape; however, the introduction of naming … understand this phenomenon, the goal of this study was to investigate fans’ attitudes related to sponsorship, tradition, and … commercialism in college football. The results indicated fans that had more positive attitudes toward sponsorship had more positive …

In the article there is clarified the economic and legal nature of the donations, sponsorship and financing obtained in …

Sponsorship expenditures have increased dramatically in the past decade worldwide. The ampli …