, size, and customer segmentation of direct marketing activities. This optimization method leverages multicatalog … Multidimensional Marketing (DMDM). With DMLM alone, Rhenania, a German direct mail order company, turned its catalog mailing practices …

other marketing efforts to the tastes of the individual consumer. This ability is labeled as consumer addressability …. Consumer addressability through sophisticated databases is particularly important for direct-marketing firms, catalog retailers … strategic implications of consumer addressability on competition between database/direct marketing firms. We address questions …

One of the key challenges that small farmers face is marketing their products. National and international markets are …. The objective of this study was to examine marketing channels used by small Tennessee Farmers. A mail survey was sent to … received. Over half of the farmers had off farm employment. Preliminary analysis showed that 40% used direct marketing; 23 …

marketing choice is required. This paper aims to contribute in this regard by analyzing the decisions of farmers to engage in … direct selling to hotels. Hotels pay premium prices for quality fresh produce and direct marketing can allow farmers to … those affecting the choice of direct marketing to hotels. Other variables influencing the decision were found to be …

The importance of direct marketing for high quality farm products has increased during the past few years. This paper … analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a …

The importance of direct marketing for high quality farm products has increased during the past few years. This paper … analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a …