Multinational companies in newly industrialized countries face a dilemma of whether and when they should engage in U.S. manufacturing. This study investigates consumer evaluations of product quality and purchase intent of two electronic products currently imported into the U.S. from a company in...

Recent cases in strategic alliances observed in the U.S. automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature. Complex products involving multiple country affiliations have become much more...

This study examines the citations used in the global branding literature (GBL), and evaluates the knowledge structure of this area of research to date. Our bibliometric analysis involves an examination of 120 global branding articles in business-related research. We employ multidimensional...

This article examines the implications of transnational data flow constraints for international business. The need for a free flow of information across national boundaries—facilitating international business and reducing costs for multinational corporations—is discussed. Although both large...

Knowledge acquisition and utilization in firms is central to their long-term success. In particular, knowledge acquisition by firms through education has been shown to have a positive impact on productivity and performance. This study focuses on the interest of exporting firms in acquiring...

This study identifies and examines the extant literature in international relationship marketing. Twenty-four empirical studies that address various aspects of relationship marketing are identified. However, only eight studies were found to explore marketing relationships across national...