This introduction provides an overview of the motivation of this issue. It focuses on the conceptual frameworks and tools available to business managers that can be applied to deal with complex problems in an environment of increasing uncertainty and risk. The article concludes that innovative...

Recognizing Gigerenzer's (1991) dictum that scientists' tools are not neutral (tools-in-use influence theory formulation as well as data interpretation), this article reports theory and examines data in ways that transcend the dominant logics for variable-based and case-based analyses. The...

Consider groups of partying college students failing to helpfully assist someone in life-threatening distress from alcoholic poisoning. Anecdotal evidence (Davis and DeBarros, 2006) supports the social-norming theory subfield of unresponsive bystander research by Latane and Darley (1970) and...

Using brand netnography (analyzing first-person on-line stories consumers tell that include discussions of their product and brand use), this article probes how visitors interpret the places, people, and situations that they experience while traveling in China (People's Republic of China). The...

Jung's (2009) paintings of his dreams to enable conscious interpretation of his conversations within the collective unconscious informs a call for creating visual narrative art to inform meanings of personal and collective unconscious relating to stories consumers tell about buying and using...

National cultures represent complex configurations of values rather than a collection of distinct individual value dimensions. This presentation applies qualitative (configural) comparative analysis (QCA/CCA) to consider how cultural recipes--complex configurations of national culture affect...

This study examines a phenomenon in one nation's automobile insurance market where insurers adopt diverse pricing strategies in this regulated industry that does not allow for such diversions—a homogeneous, insurance industry in which a government authority sets the official pricing formula as...