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Competing for choice : developing winning brand strategies
Finskud, Lars - 2006 - Repr.
Persistent link: https://www.econbiz.de/10004504849
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Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco - 2005
Persistent link: https://www.econbiz.de/10004861473
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013
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Leading the sales force : a dynamic management process
Darmon, René Y. - 2007
Persistent link: https://www.econbiz.de/10004874564
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Brand risk : adding risk literacy to brand management
Abrahams, David - 2008
Persistent link: https://www.econbiz.de/10004900024
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The contrarian effect : why it pays (big) to take typical sales advice and do the opposite
Port, Michael; Marshall, Elizabeth - 2008
Persistent link: https://www.econbiz.de/10004914458
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Brand immortality : how brands can live long and prosper
Pringle, Hamish; Field, Peter - 2008
Persistent link: https://www.econbiz.de/10004925157
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How to be a sales superstar : break all the rules and succeed while doing it
Tewart, Mark - 2009
Persistent link: https://www.econbiz.de/10004925538
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004887131