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Erfolgreiches Marketing für Dienstleister und Freiberufler
Slutsky, Jeff; Slutsky, Marc - 1996 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004309259
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Essentials of services marketing
Hoffman, Kenneth Douglas; Bateson, John E. G. - 1997
Persistent link: https://www.econbiz.de/10004327846
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The marketing of services : a total approach to achieving competitive advantage
Irons, Ken - 1997
Persistent link: https://www.econbiz.de/10004337395
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Selling the invisible : a field guide to modern marketing
Beckwith, Harry - 1997 - 1. print.
Persistent link: https://www.econbiz.de/10004343015
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Service industries marketing : new approaches
Hogg, Gillian (contributor) - 1998
Persistent link: https://www.econbiz.de/10004261823
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Marketplace masters : how professional service firms compete to win
Lowe, Suzanne C. - 2004
Persistent link: https://www.econbiz.de/10004284479
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The AMA handbook of marketing for the service industries
Congram, Carole A. (contributor) - American Management Association - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004107076
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Managing services : marketing, operations, and human resources
Lovelock, Christopher H. (contributor) - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004153871
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Marketing Accounting im Dienstleistungsbereich : Konzeption eines prozeßkostengestützten Instrumentariums
Reckenfelderbäumer, Martin - 1995
Persistent link: https://www.econbiz.de/10004222151