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A bibliography of research and writings on marketing and advertising to children
MacNeal, James U. - 1991
Persistent link: https://www.econbiz.de/10004130892
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Consumer behavior : classical and contemporary dimensions
MacNeal, James U. (contributor) - 1982
Persistent link: https://www.econbiz.de/10004138275
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Kids as customers : a handbook of marketing to children
MacNeal, James U. - 1992 - 1. print.
Persistent link: https://www.econbiz.de/10004141697
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Advertising to children in China
Chan, Kara; MacNeal, James U. - 2004
Persistent link: https://www.econbiz.de/10004787852
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Children as consumers : insights and implications
MacNeal, James U. - 1987
Persistent link: https://www.econbiz.de/10004779954
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On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U. - 2007
Persistent link: https://www.econbiz.de/10004879534