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Structure des applications sémiotiques en marketing
Pasquier, Martial - 1997
Persistent link: https://www.econbiz.de/10004366163
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Selling modernity : advertising in twentieth century Germany
Swett, Pamela E. (contributor) - 2007
Persistent link: https://www.econbiz.de/10004894773
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La publicité est-elle toujours l'arme absolue? : Plaidoyer pour une communication efficace
Hébert, Michel - 1997
Persistent link: https://www.econbiz.de/10004362663
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Applying social cognition to consumer-focused strategy
Kardes, Frank R. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004857601
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Key terms in semiotics
Martin, Bronwen; Ringham, Felizitas - 2006
Persistent link: https://www.econbiz.de/10004864283
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Symbolic transformation : the mind in movement through culture and society
Wagoner, Brady (contributor) - 2010
Persistent link: https://www.econbiz.de/10004941515
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Semiotics : the basics
Chandler, Daniel - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004881450
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From interaction to symbol : a systems view of the evolution of signs and communication
Sadowski, Piotr - 2009
Persistent link: https://www.econbiz.de/10008757146
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Encyclopedic dictionary of semiotics
Sebeok, Thomas Albert (contributor)
Persistent link: https://www.econbiz.de/10008974693
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Encyclopedic dictionary of semiotics
Sebeok, Thomas Albert (contributor) - 2010 - 3rd. ed., rev. and updated
Persistent link: https://www.econbiz.de/10008984433