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1
Qualitative methods in management research
Gummesson, Evert
-
1991
-
1. print.
Persistent link: https://www.econbiz.de/10004104064
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2
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p...
Gummesson, Evert
-
2000
-
Repr.
Persistent link: https://www.econbiz.de/10004041843
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3
Qualitative methods in management research
Gummesson, Evert
-
2000
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2. ed.
Persistent link: https://www.econbiz.de/10004595947
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4
Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationship...
Gummesson, Evert
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004754926
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5
Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationship...
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004911095
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6
Marketing - a long term interactive relationship : contributions to a new marketing theory
Gummesson, Evert
-
1987
Persistent link: https://www.econbiz.de/10004193025
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7
Quality of products and services : a tentative synthesis between two models ; paper to be presented at the American Marketing Association's Sixth Annual Services Marketing Conferen...
Gummesson, Evert
;
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10004158175
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8
Quality, productivity & profitability in service operations : conference papers from the QP & P Research Program, 1992 - 1994
Gummesson, Evert
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10004320756
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9
Service productivity : a blasphemous approach ; the 2. International Research Seminar in Service Management, France, June 9 - 12, 1992
Gummesson, Evert
-
1992
Persistent link: https://www.econbiz.de/10004550532
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10
Organizational buyer behavior
Sharma, Arun
(
contributor
);
Gummesson, Evert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10004953899
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