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Grocery revolution : the new focus on the consumer
Kahn, Barbara E.; McAlister, Leigh - 1997
Persistent link: https://www.econbiz.de/10004356259
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The impact of price promotions on a brand's market share, sales pattern, and profitability
McAlister, Leigh - 1986
Persistent link: https://www.econbiz.de/10004622936
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Choice models for buyer behavior
McAlister, Leigh (contributor) - 1982
Persistent link: https://www.econbiz.de/10004059944