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1
Managing
brand
equity : capitalizing on the value of a
brand
name
Aaker, David A.
-
1991
-
1. print.
Persistent link: https://www.econbiz.de/10004108696
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2
11 steps to
brand
heaven : the ultimate guide to buying an advertising campaign
Weinreich, Len
-
1999
Persistent link: https://www.econbiz.de/10004022973
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3
The omnipowerful
brand
: America's #1
brand
specialist shares his secrets for catapulting your
brand
to marketing stardom
Delano, Frank
-
1999
Persistent link: https://www.econbiz.de/10004022974
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4
Stratégie et gestion de la marque industrielle : produits et services, business to business
Malaval, Philippe
-
1998
Persistent link: https://www.econbiz.de/10004023078
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5
Creating
brand
loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.
;
Maloney, Michael W.
-
1999
Persistent link: https://www.econbiz.de/10004034613
Saved in:
6
Handbuch
Markenartikel
: Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis
Bruhn, Manfred
(
contributor
)
Persistent link: https://www.econbiz.de/10004198133
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7
Brand
power
Stobart, Paul
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10004203773
Saved in:
8
Brand
loyalty : measurement and management
Jacoby, Jacob
;
Chestnut, Robert Ward
-
1978
Persistent link: https://www.econbiz.de/10004553283
Saved in:
9
Markterfolg mit Marken
Dichtl, Erwin
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004255722
Saved in:
10
Markenaufbau in Osteuropa
Friederes, Gereon
-
1997
Persistent link: https://www.econbiz.de/10004342241
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