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Dynamics of international advertising : theoretical and practical perspectives
Mueller, Barbara - 2004
Persistent link: https://www.econbiz.de/10004830386
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara - 2008
Persistent link: https://www.econbiz.de/10004915043
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Advertising and societies : global issues
Frith, Katherine Toland; Mueller, Barbara - 2003
Persistent link: https://www.econbiz.de/10004726390
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Cross-cultural buyer behavior
Taylor, Charles Raymond (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10008910219
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Advances in advertising research
Terlutter, Ralf (contributor); Diehl, Sandra (contributor);  …
Persistent link: https://www.econbiz.de/10009668993
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Advances in Advertising Research (Vol. 1) : Cutting Edge International Research
Terlutter, Ralf - 2010
Persistent link: https://www.econbiz.de/10008687857
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Handbook of research on international advertising
Okazaki, Shintaro (contributor) - 2012
Persistent link: https://www.econbiz.de/10009496762
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North America: the new competitive space
Taylor, Charles R. - 1991
Persistent link: https://www.econbiz.de/10004104039
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Global presence and competitiveness of US manufacturers
Taylor, Charles R. - 1991
Persistent link: https://www.econbiz.de/10004116501
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Marketing in Asia Pacific and beyond
Taylor, Charles R. (contributor) - 1996
Persistent link: https://www.econbiz.de/10004308046