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Commerce entre cultures : une approche culturelle du marketing international
Usunier, Jean-Claude
Persistent link: https://www.econbiz.de/10004136946
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Environnement international et gestion de l'exportation
Usunier, Jean-Claude - 1990 - 4. éd.
Persistent link: https://www.econbiz.de/10004111296
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Management international
Usunier, Jean-Claude - 1990 - 4. éd., mise à jour
Persistent link: https://www.econbiz.de/10004117374
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International marketing : a cultural approach
Usunier, Jean-Claude - 1993
Persistent link: https://www.econbiz.de/10004147371
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International and cross-cultural management research
Usunier, Jean-Claude - 1998
Persistent link: https://www.econbiz.de/10004372671
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Marketing across cultures
Usunier, Jean-Claude - 2000 - 3. ed.
Persistent link: https://www.econbiz.de/10004052833
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Special issue Culture and international business
Usunier, Jean-Claude (contributor) - In: International business review : the official journal of … 7,1 (1998)
Persistent link: https://www.econbiz.de/10004042244
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Interkulturelles Marketing : mehr Erfolg im internationalen Geschäft
Usunier, Jean-Claude; Walliser, Björn - 1993
Persistent link: https://www.econbiz.de/10004163252
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Pratique de la prévision des ventes : conception de systèmes
Bourbonnais, Régis; Usunier, Jean-Claude - 1997 - 2. éd.
Persistent link: https://www.econbiz.de/10004343209
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Marketing across cultures
Usunier, Jean-Claude; Lee, Julie Anne - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10004820801