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Sport promotion and sales management
Irwin, Richard L.; Sutton, William A.; McCarthy, Larry M. - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004901363
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Sports marketing : a strategic perspective
Shank, Matthew D. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004427950
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The ultimate guide to sports marketing
Graham, Stedman; Delpy, Lisa; Goldblatt, Joe Jeff - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10004777356
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Marketing the sports organisation : building networks and relationships
Ferrand, Alain; McCarthy, Scott - 2009
Persistent link: https://www.econbiz.de/10004911520
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The handbook of strategic public relations & integrated communications
Caywood, Clarke L. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004322970
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Werbung und PR als Instrumente der Marketingkommunikation : ein kritischer Vergleich von Wirkung und Eignung
Koch, Janina M. - 2009
Persistent link: https://www.econbiz.de/10004953058
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Qualitative research methods in public relations and marketing communications
Daymon, Christine; Holloway, Immy - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008637484
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Sport public relations : managing organizational communication
Stoldt, G. Clayton - 2006
Persistent link: https://www.econbiz.de/10004529739