Sports marketing : a strategic perspective
Matthew D. Shank
| Year of publication: |
2002 ; 2. ed.
|
|---|---|
| Authors: | Shank, Matthew D. |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Sportveranstaltung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 613 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-040791-7 |
| Classification: | Sportorganisation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004427950