Sport promotion and sales management
Richard L. Irwin ; William A. Sutton ; Larry M. McCarthy
| Year of publication: |
2008 ; 2. ed.
|
|---|---|
| Authors: | Irwin, Richard L. ; Sutton, William A. ; McCarthy, Larry M. |
| Publisher: |
Leeds : Human Kinetics |
| Subject: | USA | Marketing | Sport |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 339 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7360-6477-X ; 978-0-7360-6477-4 ; 9780736064774 |
| Classification: | Marketing ; Sportorganisation |
| Source: |
Persistent link: https://www.econbiz.de/10004901363