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Chinese medicine men : consumer culture in China and Southeast Asia
Cochran, Sherman - 2006
Persistent link: https://www.econbiz.de/10004078699
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Hot button marketing : push the emotional buttons that get people to buy
Feig, Barry - 2006
Persistent link: https://www.econbiz.de/10004399258
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Customer behavior : a managerial perspective
Sheth, Jagdish N.; Mittal, Banwari - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004727676
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Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de - 2004
Persistent link: https://www.econbiz.de/10004729065
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Building brands & believers : how to connect with consumers using archetypes
Wertime, Kent - 2002
Persistent link: https://www.econbiz.de/10004766255
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The marketing power of emotion
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2003
Persistent link: https://www.econbiz.de/10004766433
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Rural marketing : targeting the non-urban consumer
Velayudhan, Sanal Kumar - 2002
Persistent link: https://www.econbiz.de/10004747712
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Marketing and social construction : exploring the rhetorics of managed consumption
Hackley, Christopher E. - 2001
Persistent link: https://www.econbiz.de/10004710522
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Environment, information and consumer behaviour
Krarup, Signe (contributor) - 2005
Persistent link: https://www.econbiz.de/10004821215
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Brand hijack : marketing without marketing
Wipperfürth, Alex - 2005
Persistent link: https://www.econbiz.de/10004824911