Marketing and social construction : exploring the rhetorics of managed consumption
Chris Hackley
| Year of publication: |
2001
|
|---|---|
| Authors: | Hackley, Christopher E. |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketing | Consumer behavior | English language | Rhetoric | Marketingtheorie | Konstruktivismus <Soziologie> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 225 S. 25 cm. |
|---|---|
| Series: | Routledge interpretive marketing research. - London [u.a.] : Routledge. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-20859-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004710522