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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.; Netemeyer, Richard G.; Mobley, Mary F. - 1993
Persistent link: https://www.econbiz.de/10004148375
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Scaling procedures : issues and applications
Netemeyer, Richard G.; Bearden, William O.; Sharma, Subhash - 2003
Persistent link: https://www.econbiz.de/10004720484
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.; Netemeyer, Richard G. - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004053168
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.; Netemeyer, Richard G.; Haws, Kelly L. - 2011 - 3. ed.
Persistent link: https://www.econbiz.de/10008968634