Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
William O. Bearden ; Richard G. Netemeyer
| Year of publication: |
1999 ; 2. ed.
|
|---|---|
| Authors: | Bearden, William O. ; Netemeyer, Richard G. |
| Publisher: |
Thousand Oaks [u.a.] : Sage |
| Subject: | Marketingforschung | Forschungsmethode | Verbraucherforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 537 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Ex. mit unterschiedlichen ISBNs |
| ISBN: | 0-7619-1000-X ; 978-0-7619-1000-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004053168