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Marketing champions : practical strategies for improving marketing's power, influence, and business impact
Young, Roy A.
;
Weiss, Allen M.
;
Stewart, David W.
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2006
Persistent link: https://www.econbiz.de/10004889417
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2
The effect of complementary and correlated cues on the processing of information from an advertisement
MacInnis, Deborah J.
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1986
Persistent link: https://www.econbiz.de/10004143462
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3
The use of pledges to build and sustain commitment in distribution channels
Anderson, Erin
;
Weitz, Barton A.
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1991
Persistent link: https://www.econbiz.de/10004145560
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4
Harvard business review on strategic sales management
Anderson, Erin
(
contributor
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2007
Persistent link: https://www.econbiz.de/10004879559
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Consumer behavior
Hoyer, Wayne D.
;
MacInnis, Deborah J.
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1997
Persistent link: https://www.econbiz.de/10004198329
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6
Factors that influence consumers' evaluations of brand extensions
MacInnis, Deborah J.
;
Nakamoto, Kent
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1991
Persistent link: https://www.econbiz.de/10004204364
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7
Consumer behavior
Hoyer, Wayne D.
;
MacInnis, Deborah J.
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2004
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3. ed.
Persistent link: https://www.econbiz.de/10004396889
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Consumer behavior
Hoyer, Wayne D.
;
MacInnis, Deborah J.
;
Pieters, Rik
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009635498
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9
Consumer behavior
Hoyer, Wayne D.
;
MacInnis, Deborah J.
-
2010
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004935997
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Understanding hope and its implications for consumer behavior : I hope, therefore I consume
MacInnis, Deborah J.
;
Hae Eun Chun
-
2007
Persistent link: https://www.econbiz.de/10004951126
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