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Marketing champions : practical strategies for improving marketing's power, influence, and business impact
Young, Roy A.; Weiss, Allen M.; Stewart, David W. - 2006
Persistent link: https://www.econbiz.de/10004889417
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The effect of complementary and correlated cues on the processing of information from an advertisement
MacInnis, Deborah J. - 1986
Persistent link: https://www.econbiz.de/10004143462
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The use of pledges to build and sustain commitment in distribution channels
Anderson, Erin; Weitz, Barton A. - 1991
Persistent link: https://www.econbiz.de/10004145560
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Harvard business review on strategic sales management
Anderson, Erin (contributor) - 2007
Persistent link: https://www.econbiz.de/10004879559
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 1997
Persistent link: https://www.econbiz.de/10004198329
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Factors that influence consumers' evaluations of brand extensions
MacInnis, Deborah J.; Nakamoto, Kent - 1991
Persistent link: https://www.econbiz.de/10004204364
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004396889
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik - 2013 - 6. ed.
Persistent link: https://www.econbiz.de/10009635498
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 2010 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004935997
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Understanding hope and its implications for consumer behavior : I hope, therefore I consume
MacInnis, Deborah J.; Hae Eun Chun - 2007
Persistent link: https://www.econbiz.de/10004951126