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A Provider-Cost-Patron-Effort...
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Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy
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Sujan, Mita
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1997
Persistent link: https://www.econbiz.de/10004228396
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Marketing research kit for dummies
Hyman, Michael R.
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Sierra Jeremy J.
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2010
Persistent link: https://www.econbiz.de/10004955372
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