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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
Schmitt, Bernd Herbert
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1999
Persistent link: https://www.econbiz.de/10004034624
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Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd Herbert
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2003
Persistent link: https://www.econbiz.de/10004755059
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Big think strategy : how to leverage bold ideas and leave small thinking behind
Schmitt, Bernd Herbert
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2007
Persistent link: https://www.econbiz.de/10004894504
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