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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 1994 - 3. ed.
Persistent link: https://www.econbiz.de/10004313182
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Product management
Lehmann, Donald R.; Winer, Russell S. - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004346288
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10004112966
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Economic consequences of providing quality and customer satisfaction
Anderson, Eugene W.; Fornell, Claes; Lehmann, Donald R. - 1993
Persistent link: https://www.econbiz.de/10004197354
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Market research and analysis
Lehmann, Donald R. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10004621008
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Meta-analysis in marketing : generalization of response models
Farley, John U.; Lehmann, Donald R. - 1986 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004059305
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 1988 - 1.[Dr.]
Persistent link: https://www.econbiz.de/10004060699
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10004362579
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Marketing research
Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H. - 1998
Persistent link: https://www.econbiz.de/10004367822
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Product management
Lehmann, Donald R. - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10004817404