//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"usbk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Reply
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Book / Working Paper
5
Language
All
English
3
Undetermined
2
Author
All
Shocker, Allan D.
4
Srinivasan, V.
2
Day, George S.
1
Srivastava, Rajendra K.
1
Sudharshan, Devanathan
1
Published in...
All
Report / Marketing Science Institute
2
Research paper series / Graduate School of Business, Stanford University
1
Working series in marketing research
1
Source
All
USB Cologne (EcoSocSci)
ECONIS (ZBW)
47
OLC EcoSci
31
RePEc
15
Other ZBW resources
12
BASE
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identifying competitive product-market boundaries : strategic and analytical issues
Day, George S.
;
Shocker, Allan D.
-
1976
Persistent link: https://www.econbiz.de/10004091803
Saved in:
2
Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.
;
Shocker, Allan D.
-
1991
Persistent link: https://www.econbiz.de/10004176858
Saved in:
3
Multi-attribute approaches for product concept evaluation and generation : a crit. review
Shocker, Allan D.
;
Srinivasan, V.
-
1977
Persistent link: https://www.econbiz.de/10004788914
Saved in:
4
Proactive approaches to implementing the marketing concept : a review of multi-attribute applications to product concept generation and evaluation
Shocker, Allan D.
;
Srinivasan, V.
-
1976
Persistent link: https://www.econbiz.de/10004788921
Saved in:
5
Marketing strategy : relationships, offerings, timing & resource allocation
Sudharshan, Devanathan
-
1995
Persistent link: https://www.econbiz.de/10004306222
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->