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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004831890
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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de (contributor) - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10004941844
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Visual consumption
Schroeder, Jonathan E. - 2002
Persistent link: https://www.econbiz.de/10004745469
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Go figure! : new directions in advertising rhetoric
McQuarrie, Edward F. (contributor) - 2008
Persistent link: https://www.econbiz.de/10004894837
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Image-Design
Neumaier, Maria - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004606460
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Creating images and the psychology of marketing communication
Kahle, Lynn R. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004878293
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Global advertising : rhyme or reason?
Vardar, Nükhet - 1991
Persistent link: https://www.econbiz.de/10004111766
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Interkulturelle Werbung : verhaltenswissenschaftliche Grundlagen für die Standardisierung erlebnisbetonter Werbung
Dmoch, Thomas - 1997 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10004037245
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International advertising : communicating across cultures
Müller, Barbara - 1996
Persistent link: https://www.econbiz.de/10004260988