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USB Cologne (EcoSocSci)
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An exploratory model of consumer brand extension behavior
Thompson, Kenneth N.
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1988
Persistent link: https://www.econbiz.de/10004138903
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Marketing channels : a relationship management approach
Pelton, Lou E.
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Strutton, David
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Lumpkin, James R.
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1997
Persistent link: https://www.econbiz.de/10004325469
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Marketing channels : a relationship management approach
Pelton, Lou E.
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Strutton, David
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Lumpkin, James R.
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2002
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2. ed.
Persistent link: https://www.econbiz.de/10004484618
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