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Stratégie et gestion de la marque industrielle : produits et services, business to business
Malaval, Philippe - 1998
Persistent link: https://www.econbiz.de/10004023078
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(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël - 2001 - Repr.
Persistent link: https://www.econbiz.de/10004720584
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004778340
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Managing brand equity : capitalizing on the value of a brand name
Aaker, David A. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004108696
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11 steps to brand heaven : the ultimate guide to buying an advertising campaign
Weinreich, Len - 1999
Persistent link: https://www.econbiz.de/10004022973
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The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom
Delano, Frank - 1999
Persistent link: https://www.econbiz.de/10004022974
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Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.; Maloney, Michael W. - 1999
Persistent link: https://www.econbiz.de/10004034613
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Handbuch Markenartikel : Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis
Bruhn, Manfred (contributor)
Persistent link: https://www.econbiz.de/10004198133
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Brand power
Stobart, Paul (contributor) - 1994
Persistent link: https://www.econbiz.de/10004203773
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Brand loyalty : measurement and management
Jacoby, Jacob; Chestnut, Robert Ward - 1978
Persistent link: https://www.econbiz.de/10004553283