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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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Kleppner's advertising procedure
Russell, Thomas; Lane, W. Ronald - 1999 - 14.ed.
Persistent link: https://www.econbiz.de/10004377629
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Der grosse Ideenklau : wie man Erfolgsideen fuer Werbung und Verkauf kopiert
Considine, Ray; Raphel, Murray - 1986 - 3. Aufl
Persistent link: https://www.econbiz.de/10004173410
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Advertising management : cases and concepts
Patti, Charles H.; Murphy, John Hulen - 1978
Persistent link: https://www.econbiz.de/10004625782
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Advertising management
Gilligan, Colin; Crowther, Geoffrey - 1976
Persistent link: https://www.econbiz.de/10004056309
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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724414
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The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S. - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004846106
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How to market, advertise, and promote your business or service in your own backyard
Egelhoff, Tom - 2008
Persistent link: https://www.econbiz.de/10004908820
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Programme, Werbung, Kooperations- und Netzwerkpartner, Presseresonanz
2001
Persistent link: https://www.econbiz.de/10004876776
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Gimme! : the human nature of successful marketing
Hallward, John - 2007
Persistent link: https://www.econbiz.de/10004879545