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A consumer brand relationship framework for strategic brand management
Fournier, Susan - 1994 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004377827
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Understanding consumer heterogenity in relationship marketing response : an attachment theoretic perspective
Paulssen, Marcel; Fournier, Susan - 2005
Persistent link: https://www.econbiz.de/10004854377
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Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel; Fournier, Susan - 2007
Persistent link: https://www.econbiz.de/10004890472