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A biogeographic theory of industrial market structure and competitive dynamics
Winsor, Robert D. - 1989
Persistent link: https://www.econbiz.de/10004107330
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Service-Marketing
Berry, Leonard L.; Parasuraman, A. - 1992
Persistent link: https://www.econbiz.de/10004137302
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Delivering quality service : balancing customer perceptions and expectations
Zeithaml, Valarie A.; Parasuraman, A.; Berry, Leonard L. - 1990
Persistent link: https://www.econbiz.de/10004076032
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Special issue on "Serving customers and consumers effectively in the twenty-first century" : emerging issues and solutions
Parasuraman, A. (contributor) - In: Journal of the Academy of Marketing Science Vol. 28, Nr. 1 (2000)
Persistent link: https://www.econbiz.de/10004679901
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Special issue on "Marketing to and serving customers through th internet" : conceptual frameworks, practical insights, and research directions
Parasuraman, A. (contributor) - In: Journal of the Academy of Marketing Science Vol. 30, Nr. 4 (2002)
Persistent link: https://www.econbiz.de/10004717942