Delivering quality service : balancing customer perceptions and expectations
Year of publication: |
1990
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Authors: | Zeithaml, Valarie A. ; Parasuraman, A. ; Berry, Leonard L. |
Publisher: |
New York : The Free Press [u.a.] |
Subject: | Kundendienst | Qualitätskontrolle | Dienstleistung | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Delivering quality service : balancing customer perceptions and expectations
Zeithaml, Valarie A., (1990)
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Westerbarkey, Peter, (1996)
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Customer input failures in service processes
Seppänen, Kaisa, (2014)
- More ...
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Service firms need marketing skills
Parasuraman, A., (1983)
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Quality counts in services, too
Berry, Leonard L., (1985)
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Berry, Leonard L., (1988)
- More ...