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Produkte & Politik : zur Kultur- und Politikgeschichte der Produktkommunikation
Gries, Rainer - 2006
Persistent link: https://www.econbiz.de/10004875029
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11 steps to brand heaven : the ultimate guide to buying an advertising campaign
Weinreich, Len - 1999
Persistent link: https://www.econbiz.de/10004022973
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The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom
Delano, Frank - 1999
Persistent link: https://www.econbiz.de/10004022974
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Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.; Maloney, Michael W. - 1999
Persistent link: https://www.econbiz.de/10004034613
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United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike - 2003
Persistent link: https://www.econbiz.de/10004727775
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24 brand mantras : finding a place in the minds and hearts of consumers
Kapoor, Jagdeep - 2002 - 9. print.
Persistent link: https://www.econbiz.de/10004767587
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A branded world : adventures in public relations and the creation of superbrands
Levine, Michael - 2003
Persistent link: https://www.econbiz.de/10004780975
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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina (contributor) - 2013 - 4. ed.
Persistent link: https://www.econbiz.de/10009694935
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Prominente im Einsatz für die Werbung : Grundlagen, Entwicklung, Realisation
Müller, Anke - 2007
Persistent link: https://www.econbiz.de/10004890836