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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
Kumar, Nirmalya - 2004
Persistent link: https://www.econbiz.de/10004796320
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Working smart and hard : the effects of learning and performance orientations on salesperson motivation
Sujan, Harish; Weitz, Barton A.; Kumar, Nirmalya - 1992
Persistent link: https://www.econbiz.de/10004138244
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Conducting interorganizational research in marketing using key informants
Kumar, Nirmalya; Stern, Louis W.; Anderson, James C. - 1992
Persistent link: https://www.econbiz.de/10004147261
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict Evangelista - 2007
Persistent link: https://www.econbiz.de/10004284774
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Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.; Kumar, Nirmalya; Narus, James A. - 2007
Persistent link: https://www.econbiz.de/10004891439
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India's global powerhouses : how they are taking on the world
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj - 2009
Persistent link: https://www.econbiz.de/10004933149
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Product quality : an investigation into the concept and how it is perceived by consumers
Steenkamp, Jan-Benedict Evangelista - 1989
Persistent link: https://www.econbiz.de/10004075501