Product quality : an investigation into the concept and how it is perceived by consumers
Jan-Benedict E. M. Steenkamp
| Year of publication: |
1989
|
|---|---|
| Authors: | Steenkamp, Jan-Benedict Evangelista |
| Publisher: |
Assen [u.a.] : van Gorcum |
| Subject: | Verbraucher | Qualität |
| Extent: | XI, 273 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Zugl.: Wageningen, Landbouwuniv., Diss., 1989 |
| ISBN: | 90-232-2415-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004075501