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Universitäten als Dienstleister für Innovationen
Staudt, Erich; Kriegesmann, Bernd - 1997
Persistent link: https://www.econbiz.de/10004600599
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Managing and marketing services into the 1990s
Teare, Richard (contributor) - 1990
Persistent link: https://www.econbiz.de/10004092572
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Next operation as customer (NOAC) : how to improve quality, cost and cycle time in service operations
Bhote, Keki R. - 1991
Persistent link: https://www.econbiz.de/10004102618
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, Kenneth Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004005281
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Kompaktlexikon Servicemanagement
Pepels, Werner - 1998
Persistent link: https://www.econbiz.de/10004019616
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Industrielle Dienstleistungen: Servicestrategie oder Outsourcing?
Töpfer, Armin (contributor); Graßy, Oliver (contributor) - 1996
Persistent link: https://www.econbiz.de/10004300263
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Competing through services : strategy and implementation ; cases and text
Vandermerwe, Sandra (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10004185634
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Integratives Dienstleistungsmanagement : Grundlagen, Beschaffung, Produktion, Marketing, Qualität ; ein Reader
Corsten, Hans (contributor) - 1994
Persistent link: https://www.econbiz.de/10004192082