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Positionierungspflege : Phänomen, Herausforderungen und Konzept
Roosdorp, Alexander - 1998
Persistent link: https://www.econbiz.de/10004378797
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Marken-Agenda
Schönborn, Gregor (contributor) - 2001
Persistent link: https://www.econbiz.de/10004613401
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Markenmanagement : der Brand-Management-Navigator, Markenführung im Kommunikationszeitalter
Tropp, Jörg - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004844688
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Warp speed branding : the impact of technology on marketing
Winkler, Agnieszka - 1999
Persistent link: https://www.econbiz.de/10004139499
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New product and brand management : marketing engineering applications
Lilien, Gary L.; Rangaswamy, Arvind - 1999
Persistent link: https://www.econbiz.de/10004139884
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Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars - 2006
Persistent link: https://www.econbiz.de/10004106066
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Brand new justice : how branding places and products can help the developing world
Anholt, Simon - 2005 - rev. ed.
Persistent link: https://www.econbiz.de/10004095778
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The 22 immutable laws of branding
Ries, Al; Ries, Laura - 1999
Persistent link: https://www.econbiz.de/10004063677
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11 steps to brand heaven : the ultimate guide to buying an advertising campaign
Weinreich, Len - 1999
Persistent link: https://www.econbiz.de/10004022973
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The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom
Delano, Frank - 1999
Persistent link: https://www.econbiz.de/10004022974