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Brand image effects of sponsorships
Schnittka, Oliver - 2011
Persistent link: https://www.econbiz.de/10009284587
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Herkunfts- und Gütezeichen im Kaufentscheidungsprozeß : die Conjoint-Analyse als Instrument der Bedeutungsmessung
Sattler, Henrik - 1991
Persistent link: https://www.econbiz.de/10004102845
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Der Wert von Marken (brand equity)
Sattler, Henrik - 1994
Persistent link: https://www.econbiz.de/10004245046
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Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik - 1997
Persistent link: https://www.econbiz.de/10004315123
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Appropriability of product innovations : an empirical analysis for Germany
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004404148
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Markenpolitik
Sattler, Henrik - 2001
Persistent link: https://www.econbiz.de/10004610346
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Methods for measuring consumers' willingness to pay
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004719799
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Wie robust sind Methoden zur Präferenzmessung?
Hartmann, Adriane - 2002
Persistent link: https://www.econbiz.de/10004404149
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Credibility of product-preannouncements : an international empirical comparison
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004404150
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Evaluation of the financial value of brands
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004404174