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Wer hat Angst vor Niketown? : Nike-Urbanismus, Branding und die Markenstadt von Morgen
Borries, Friedrich von - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004895109
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Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.; Maloney, Michael W. - 1999
Persistent link: https://www.econbiz.de/10004034613
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Jahrbuch Markentechnik
Wiesbaden : Gabler - 1995; 1997/98(1997) -
Persistent link: https://www.econbiz.de/10004383123
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Brand management : planning and control
Bureau, Jack R. - 1981
Persistent link: https://www.econbiz.de/10004049567
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Handbuch Markenartikel : Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis
Bruhn, Manfred (contributor)
Persistent link: https://www.econbiz.de/10004198133
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Brand power
Stobart, Paul (contributor) - 1994
Persistent link: https://www.econbiz.de/10004203773
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Managing brand equity : capitalizing on the value of a brand name
Aaker, David A. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004108696
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Markterfolg mit Marken
Dichtl, Erwin (contributor) - 1996
Persistent link: https://www.econbiz.de/10004255722
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11 steps to brand heaven : the ultimate guide to buying an advertising campaign
Weinreich, Len - 1999
Persistent link: https://www.econbiz.de/10004022973