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Competitive branding : winning in the market place with value-added brands
Nilson, Torsten H. - 1998
Persistent link: https://www.econbiz.de/10004377378
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Jahrbuch Markentechnik
Wiesbaden : Gabler - 1995; 1997/98(1997) -
Persistent link: https://www.econbiz.de/10004383123
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Markenaufbau in Osteuropa
Friederes, Gereon - 1997
Persistent link: https://www.econbiz.de/10004342241
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Markenerosion : Eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia - 2010
Persistent link: https://www.econbiz.de/10008689534
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Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009140019
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Product design : techniques in reverse engineering and new product development
Otto, Kevin N.; Wood, Kristin L. - 2001
Persistent link: https://www.econbiz.de/10004427982
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Creative product design : a practical guide to requirements capture management
Bruce, Margaret; Cooper, Rachel - 2000
Persistent link: https://www.econbiz.de/10004765398
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Product design for modularity
Kamrani, Ali K.; Salhieh, Sa'ed M. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004791745