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Creating customer value through strategic marketing planning : a management approach
Nijssen, Edwin Jacob
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Frambach, Ruud T.
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2001
Persistent link: https://www.econbiz.de/10004610077
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Why satisfaction doesn't buy loyalty : the role of industry context effects
Nijssen, Edwin Jacob
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2001
Persistent link: https://www.econbiz.de/10004748277
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