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Marketing psychology : the paradigm in the wings
Foxall, Gordon R. - 1997
Persistent link: https://www.econbiz.de/10004334024
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The rise of the Chinese consumer : theory and evidence
Garner, Jonathan - 2005
Persistent link: https://www.econbiz.de/10004855864
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His and hers : gender, consumption, and technology
Horowitz, Roger (contributor) - 1998
Persistent link: https://www.econbiz.de/10004222277
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McDonaldization revisited : critical essays on consumer culture
Alfino, Mark (contributor) - 1998
Persistent link: https://www.econbiz.de/10004346732
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Konsumentenverhalten
Kroeber-Riel, Werner; Weinberg, Peter - 1999 - 7., verb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10004595136
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Ads, fads, and consumer culture : advertising's impact on American character and society
Berger, Arthur Asa - 2000
Persistent link: https://www.econbiz.de/10004599280
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Das Management der Kunden : Studien zur Soziologie des Shopping
Hellmann, Kai-Uwe (contributor) - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004827461
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Der Preis-Qualitäts-Zusammenhang im Spiegel von Warentesturteilen
Streich, Michael - 2002
Persistent link: https://www.econbiz.de/10004752686