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Building brands directly : creating business value from customer relationships
Pearson, Stewart - 1996
Persistent link: https://www.econbiz.de/10004306735
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Word of mouse : the marketing power of collaborative filtering
Riedl, John; Konstan, Joseph A.; Vrooman, Eric - 2002
Persistent link: https://www.econbiz.de/10004663174
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Shopper Marketing
Shankar, Venkatesh - 2011
Persistent link: https://www.econbiz.de/10009617853
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The online medium and customer price sensitivity
Shankar, Venkatesh; Rangaswamy, Arvind; Pusateri, Michael
Persistent link: https://www.econbiz.de/10004595255
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Handbook of marketing strategy
Shankar, Venkatesh (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009635474