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Cases in international marketing
Gale, Christopher; Borden, Neil H.; Jeannet, Jean-Pierre - 1986
Persistent link: https://www.econbiz.de/10004173251
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Acceptance of new food products by supermarkets
Borden, Neil H. - 1968
Persistent link: https://www.econbiz.de/10004337082
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Advertising in our economy
Borden, Neil H. - 1978 - Reprint
Persistent link: https://www.econbiz.de/10004794764
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Advertising : text and cases
Borden, Neil H. - 1953 - [3. print.]
Persistent link: https://www.econbiz.de/10004337083
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National Advertising in newspapers
Borden, Neil H.; Taylor, Malcolm Dean; Hovde, Howard T. - 1946
Persistent link: https://www.econbiz.de/10004337084
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The economic Effects of advertising
Borden, Neil H. - 1947 - [4. print.]
Persistent link: https://www.econbiz.de/10004337085
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Changing marketing and marketing change : 1970 spring conference ; abstracts of papers ; [March 30 - April 2, Muehlebach Hotel, Kansas City, Mo.]
Borden, Neil H. (contributor) - 1970
Persistent link: https://www.econbiz.de/10004649295
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Advertising management : text and cases
Borden, Neil H.; Marshall, Martin V. - 1965 - rev. ed., 4. print.
Persistent link: https://www.econbiz.de/10004920971
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Managing with a global mindset
Jeannet, Jean-Pierre - 2000
Persistent link: https://www.econbiz.de/10004205912
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Transfer of technology within multinational corporations : an exploratory analysis
Jeannet, Jean-Pierre - 1975
Persistent link: https://www.econbiz.de/10004848528