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Advertising and sales promotion strategy
Tellis, Gerard J. - 1998
Persistent link: https://www.econbiz.de/10004359537
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Effective advertising : understanding when, how, and why advertising works
Tellis, Gerard J. - 2004
Persistent link: https://www.econbiz.de/10004729053
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Will & vision : how latecomers grow to dominate markets
Tellis, Gerard J.; Golder, Peter N. - 2002
Persistent link: https://www.econbiz.de/10004695718
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The Sage handbook of advertising
Tellis, Gerard J. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10004891546