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Advertising and sales promotion strategy
Tellis, Gerard J.
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1998
Persistent link: https://www.econbiz.de/10004359537
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Effective advertising : understanding when, how, and why advertising works
Tellis, Gerard J.
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2004
Persistent link: https://www.econbiz.de/10004729053
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Will & vision : how latecomers grow to dominate markets
Tellis, Gerard J.
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Golder, Peter N.
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2002
Persistent link: https://www.econbiz.de/10004695718
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The Sage handbook of advertising
Tellis, Gerard J.
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2007
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1. publ.
Persistent link: https://www.econbiz.de/10004891546
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