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The psychology of entertainment media : blurring the lines between entertainment and persuasion
Shrum, L. J. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004735215
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Inhalts- und Zielgruppenanalyse von Alkoholwerbung im Deutschen Fernsehen
Haustein, Sonja; Pohlmann, Uta; Schreckenberg, Dirk - 2004 - Stand: Dezember 2004
Persistent link: https://www.econbiz.de/10004827947
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Nike culture
Goldman, Robert; Papson, Stephen - 1998
Persistent link: https://www.econbiz.de/10004053164
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Planet TV : a global television reader
Parks, Lisa (contributor) - 2003
Persistent link: https://www.econbiz.de/10004714454
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Advertising
Yeshin, Tony - 2006
Persistent link: https://www.econbiz.de/10004405784
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Advertising and the European city : historical perspectives
Wischermann, Clemens (contributor) - 2000
Persistent link: https://www.econbiz.de/10004734930
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Brand new justice : how branding places and products can help the developing world
Anholt, Simon - 2005 - rev. ed.
Persistent link: https://www.econbiz.de/10004095778
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Advertising and societies : global issues
Frith, Katherine Toland; Mueller, Barbara - 2003
Persistent link: https://www.econbiz.de/10004726390
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Shoveling smoke : advertising and globalization in contemporary India
Mazzarella, William - 2003
Persistent link: https://www.econbiz.de/10004784630
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Marketing identities through language : English and global imagery in French advertising
Martin, Elizabeth - 2006
Persistent link: https://www.econbiz.de/10004858471