Purpose China has become the world’s largest vehicle market, because of the strong governmental support to boost car sales and particularly because of the establishment of joint ventures between state-owned enterprises and world-class automakers. However, because many Sino-foreign joint...

Abstract This article explores the motivations of a joint venture to provide a high-quality music download service for mobile phones that resulted from a case of a concerted refusal to trade; this refusal was a violation of Antimonopoly Law. We analyze 5 years of monthly compact disk (CD) singles...

Abstract Accompanying the rise of China in the world economy, intellectual property right protection comes to be the major issue apropos of international trade disputes in recent years. This paper, adopting the transaction costs paradigm and applying the contract theory, investigates and...

Purpose The aim of this paper is to review the forces that led to the rise of relationship marketing (RM) and to provide suggestions for how it can overcome its midlife crisis and be revitalized. Design/methodology/approach Personal reflections. Findings A shift in two dimensions is needed to...

Purpose – Despite recent threats of economic contraction, China still offers attractive opportunities for foreign companies seeking to expand their business activities through joint venturing (JV) partnering entry strategies. Recent research has indicated a growing recognition of the...

Purpose – This article aims to compare the average profitability by sector for companies that have invested in China during 2008-2011, with the average profitability for Spanish firms from the same sector. Design/methodology/approach – Analysis done through Analysis System of Iberian...

Purpose – After years of financial success with consumers in Japan, the Häagen-Dazs brand suffered accelerating sales declines. This case study presents the three significant reasons and the solutions developed to successfully reinvent the brand. Design/methodology/approach – The key to...

Regards East Asian dynamism as a world ‘locomotive’ to which the West should link its enterprise — even though there may be some suspicion involved. Fears an army of ‘juggernauts’ from the Pacific Rim will destroy Western companies and economies unless governments involved themselves...